If you are not aware, digital menu boards have taken various businesses in the restaurant industry to the next level. From boosting the effectiveness of companies’ messages to saving printing costs, investing in digital menu screens can do a lot for your business. They can be customized to fit your company’s needs and are a must for business owners who want to be taken seriously by their loyal customers. This is a digital age and many customers expect a high-quality digital experience so that they can benefit from fast customer service. Ethniks is a South African company that supplies these digital solutions for business owners that want to impress their customers and make the most out of time.
Part of the reason why customers are attracted to digital screens is that they show customers what is in store as soon as they enter a restaurant. People naturally gravitate towards visual cues and quickly make their decisions off of what they see. That is why many companies invest in paid advertising to get their products in the face of millions of people who are subject to visual persuasion. Digital menus work that same way and have the power to entice customers to buy food simply because it looks good. What is more, is that customers do not have to read lengthy menus to understand what kind of food is available to them. All they have to do is look up at the digital menu when they are coming up to the register and make a decision right away.
Incorporating digital menu boards inside of your restaurant is also an effective way to advertise any daily or seasonal specials to your customers. They do not have to be touched at all by crew members or other restaurant personnel. All images and prices simply have to be uploaded by the company’s higher-ups who control that aspect of the organization. There is no need to worry about making sure your restaurant has the correct information and images because it can be controlled remotely. This is a groundbreaking change from businesses using paper menu boards that have to be written by hand. So this is a time saver as well as a money saver for business owners who are economically and environmentally conscious.
Another interesting way that digital advertising screens create an efficient customer experience is through a feature that allows menus to switch between different meals of the day. This is done through the scheduling feature that allows the board to rotate automatically between breakfast, lunch, and dinner time as you wish. It is a subtle component but essentially saves you time that would otherwise go into a mundane administrative protocol.
Something quite unique about digital menu boards is that they can be customized wherever you like to work. You have the power to create separate menu boards for various locations if your restaurant is a part of a larger restaurant chain. As the CEO of a restaurant, you can create digital menus from the comfort of your own home. You do not have to worry about technology when you have access to Ethniks’ digital menu solutions. All you have to worry about is improving the customer experience and perfecting your recipes moving forward. All of the changes you make will go into effect immediately.
Do you want to own a restaurant that makes customers dream about your dishes when they are away? Then you have to take a leap and start planning how you will set up your new digital boards. Here are some tips on what to avoid when setting up your digital advertising screens:
- Do not bombard your customers with too much information on the screens
- Avoid making the text too small as customers will have a hard time reading it
- Refrain from including content that is not eye catching
- Move away from using content that is stagnant or has no movement
If you follow these tips, you will find that your restaurant will become more appealing to current customers and will attract more customers to explore your store’s menu. If you are a restaurant owner or CEO of a fast-food chain in Africa or South Africa, you will want to check out Ethniks to discover how digital menu solutions can make your business stand out to current and potential customers.