Digital Signage Content Strategy

content strategy

Customer loyalty and brand recognition are the result of good brand communication. How you communicate your product or service is pivotal to the success of your business which begins with winning marketing strategies and engaging content.

Customers are the future and by leveraging innovative, data-driven digital solutions (such as data analytics, AI, and machine learning) we can better understand customers’ wants and needs. By effectively communicating accurate, valuable, and relevant content you clearly define your favourable audience therefore improving customer engagement and experience.

“If you try to sell to everyone, then you’ll end up selling to no-one.” Unknown

This does not exclude your viewers, but rather focuses on the right market. The more targeted and relevant your digital content is, the easier it will be for you to reach your desired audience.

Digital content is created by determining your main selling objectives and target audience, no matter the demographic, location, LSM (Living Standards Measure) or ICA (Ideal Client Avatar). Digital signage solutions enables you to tackle all these objectives in one unified solution.

Ask yourself,

  1. Are you selling a product or a service?
  2. Are you informing the customer?
  3. Are you resolving a problem?


Digital Content in Retail:

We’ve all experienced eating on-the-go during our busy day-to-day lives and when hunger pangs strike, fast-food chains are readily available to satisfy our cravings. Through the use of digital menu boards, QSR’s (quick-service restaurants) cleverly display mouth-watering digital content offering juicy, lip-smacking meals, tasty combo promotions and special offers, which not only improve speed-of-service but increase basket value and sales.

Intelligent digital signage solutions displaying appealing digital content, coupled with clear KPI’s (Key Performance Indicators) allow you to accurately calculate retail metrics, and overall performance. Furthermore, digital data analytics gives insight across your store to improve sales and promotions, adapting strategies and overall operations of the business. Measure and instantaneously alter your marketing approach with digital signage and customise digital content to gain the attention of your audience and/or cultivate new customers.

A recent in-store shopper engagement study revealed that 62% of shoppers make an impulse buy while shopping. Use digital signs to increase product awareness, advertise product launches and promotions and encourage shoppers to buy and increase their transactions through improved digital content and customer engagement.

  • Improve customer satisfaction
  • Enhance customer experience
  • Drive foot traffic from existing customers
  • Improve your store layout
  • Adjust prices or promotions
  • Upsell and cross-sell merchandising
  • Train staff to upsell
  • Encourage dwell times
  • Promote impulse purchases

Digital Content in Automotive:

Your key objectives are not only to sell but inform the buyer. Transform your showroom, create that wow-factor, drive sales and improve customer experience by displaying exhilarating video content showcasing the latest vehicle commercials, display vehicle models and features and engage with your customer with interactive touchscreen displays and impressive video walls.


Digital Content in Organizations:

Implementing digital signage within the workplace offers endless benefits. Simultaneously communicate important corporate information, convey all forms of communication through one, seamless platform.

  • Increase engagement
  • Increase morale and motivation
  • Lower operating costs
  • Increase workplace safety
  • Convey clear, concise group messaging
  • Instant visual communication
  • High visibility
  • Improves workplace collaboration
  • Improves company culture
  • Reduce printing costs
  • Reduce administrative costs


Digital Content in Higher Learning: Problem? No problem…

Finding solutions within higher learning environment is a breeze with digital signage solutions and information-driven digital content. Reduce registration queues and wait times, guide, and map out the campus with intelligent wayfinding…

  • Better information dissemination
  • Build your brand
  • Create a digital notice board: Communicate campus news, updates, and announcements
  • Improve safety protocols
  • Showcase selling points of the school
  • Recognize achievements
  • Assist with student orientation
  • Provide entertaining infotainment

Break traditional marketing strategies and transform the way you share information with impressive digital signage capabilities and dynamic solutions coupled with captivating digital content, and future-proof your environment.

The future is digital signage and at Ethniks Systems we offer end-to-end digital solutions for your needs. Let us bring your environment to life with world-class digital solutions and attractive digital content.

Connect with us on LinkedIn, Facebook and web, or contact us to learn more by booking a complimentary strategy session.

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