Digital Signage Explained

digital signage explained

Whether a guru in the field of cutting-edge technology or like the most of us, a fledgling newbie, one way or another, you would have been exposed digital signage in your everyday life.  Digital signage is an advanced digital format that bridges the technology gap in modern-day communication.

Across the globe, government sectors, sports, arts and culture centers, banking and financial institutions, academic school grounds, shopping centers, corporate offices, and fast-food chains have all adopted the power of digital signage, effortlessly conveying visual messaging through impressive digital platforms. 

From interactive digital displays in your local food court, promoting tantalizing meal deals to deciphering the correct boarding gate at Departures or having to navigate your way through a college campus, digital signage is everywhere simplifying the transfer of information.

We dive into the digital portal and unpack the complexities of digital signage to determine the best solution for your establishment.

Digital Signage Hardware Explained

Digital signage is an electronic system designed to display information via digital video content and/or digital images. Information such as web pages, videos, menus, maps, marketing messages or images can all be conveyed on a range of digital hardware.

Hardware including LED video walls, projection, and LCD monitors ultimately provide flexibility to the digital solution allowing you to widely convey your messaging on any size display screen to any size audience.

The hardware and equipment needed to run content incorporates components typically made up of an UHD digital display screen (LED/LCD etc.), a media player, (or built-in software such as System-on-Chip), mounting systems, and an active network i.e.: LAN or WAN. Whether it is an LCD screen, touch screen, LED sign, or projector – digital signage hardware is the physical display that your potential customers will see and interact with.

Media players deliver content for the digital signage systems. Media players are unobtrusive, and most can fit in the palm of your hand. Most of the time each display is paired with a media player and most media players can be connected to the screens via HDMI, which means they are easy to install and set up.

Digital Signage Software Explained

Hardware cannot work in isolation. A fully functioning digital display system coupled with innovative software brings the entire solution together seamlessly creating an impressive, holistic digital experience.

Slick, scalable software applications enable the smooth processing and distribution of digital content. Digital signage systems work by delivering and displaying content via a Content Management System (CMS). Data is stored in the CMS and then distributed to the media player(s). Each player then reproduces the contents according to the required specifications and then updates the digital display accordingly.

The CMS is the primary software component and serves as the system’s control center. It allows you to upload and manage content, schedule content to run at certain times, make instant changes to uploaded content and check the status of network displays.

Analytics software is an advanced measurement tool evaluating the performance of your digital content. Track customer behaviour, convert live data into reports that assess the efficiency of your content whether impactful and valuable. Track in-store products or services. Determine which attract the most attention or reconsider those products that do not sell or boost sales with higher stock levels are popular products. This specialized software tool allows you to tweak your digital signage and maximize ROI.

Watch this space for a further in-depth look into Analytics software and how it could benefit your business from the get-go.

The possibilities are limitless and with the expertise of Ethniks Systems we guarantee providing you with the best, most cost-effective, tailor-made solution for your business.

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