In recent years digital signage has gained popularity in businesses, organizations, and public spaces, making digital transformation a necessity and digital signage the number one business marketing tool.
The sudden global surge in digital transformation has proven how effective and successful digital signage really is.
“In fact, 70% of companies either have a digital transformation strategy in place or are working on one.” (Forbes).
Digital signage technology has therefore, undoubtedly redefined how society interprets modern day advertising and plays such an influential role in customer experience, consumer buying behaviour, and brand recognition.
In this article, we look at how digital signage can positively influence the customer journey and overall purchasing decisions: –
Customer Experience: Leveraging digital signage solutions (such as: interactive touchscreen kiosks, multiple display video walls and stunning LED digital displays) creates a visually more attractive and impactful first impression. It offers an engaging and more personalized experience compared to traditional static signs and has the power to generate a higher emotional connection between brand and consumer.
Digital signage offers mesmerizing interactive displays that drive foot traffic in-store, encouraging consumers to actively participate in the shopping experience, increasing customer engagement and creating a longer dwell time, providing the opportunity for store personnel to cross-sell and/or upsell products.
Consumer Buying Behaviour: Digital signage can significantly influence consumer buying behaviours through visually persuasive digital content. Customers can easily identify and familiarize themselves with brands by showcasing detailed product information, catalogues and product comparisons, benefits, and features as well as consumer reviews and ratings, helping consumers make better informed purchasing decisions.
Digital signage not only benefits the consumer but is hugely advantageous to the retailer.
Through intelligent machine learning applications and audience tracking technologies, Digital Signage delivers detailed real-time analytics. These valuable insights can determine the success of active marketing strategies and highlight campaign flaws. Tailoring your marketing strategies with the help of data-driven technology increases consumer knowledge and the chances of influencing buying behaviours.
Brand Recognition: Consistent branding through digital signage helps reinforce brand identity and brand visibility. It provides a dynamic platform to deliver positive brand perception, boost brand awareness and improve product recall.
Overall, digital signage is undeniably a high-value investment with guaranteed ROI, delivering countless benefits and priceless consumer insights that will give you the competitive advantage and keep your brand top-of-mind. But for those who don’t adopt and capitalize on digital signage face being left behind…
Join the digital revolution today and see how digital signage solutions can fast track your business to becoming the leaders in the industry.