The Future of Digital Signage

Today businesses are continually striving to find creative ways to interact with customers and keep up with the accelerated pace of ever-advancing digital technology. South Africa prides itself being at the forefront of this global digital transformation, boasting the likes of reputable specialists in the digital signage arena, Ethniks Systems.

Digital signage technology has long surpassed conventional advertising methods, making traditional media outdated and overlooked, hence why digital signagehas become the number one selling tool for successful modern-day marketing. Digital signage presents attractive, entertaining ways to engage your audience providing inventive selling opportunities, locally and worldwide.

 We unpack the key elements of marketing strategies and how implementing digital signage can influence your bottom line.

  1.  Customer Engagement
  2. Budget & Cost
  3. Selling & Buying Behaviours

 Customer engagement is the foundation of a positive customer experience. Keeping your target audience engaged, informed, and interested will determine how successful your strategic approach is and with the potential of digital signage you can effortlessly adapt ineffective strategies to valuable, in an instant. Offering a wide variety of digital software solutions and dynamic content, digital signage allows you to seamlessly connect with your viewers. Engage with a range of digital content options, from animation videos, tutorials, product videos and so much more and display social media updates, corporate messaging, live data dashboards and analytic charts, directional mapping, infotainment, news, and weather feeds.

 Viewers are 10 times more likely to observe dynamic digital content than static messaging.

Video storytelling gains customer retention and with captivating video content, you have the power to effortlessly convey your message. An impressive 40% of viewers take some form of buying action after viewing the advert. Synchronize and display showreels, demo videos, campaigns and social guidelines across a single-screen or impressive multi-screen video walls and simultaneously broadcast across one or more locations.

Budget is the buzzword when considering marketing spend. Often big ideas come with a small budget. Digital signage is cost-effective and guarantees improved brand awareness, turning these big ideas a reality and generating increased ROI, saving time and money.

“The man who stops advertising to save money, is the man who stops the clock to save time” Unknown.

Implementing digital signage boosts overall customer experience, growing your revenue and subsequently contributing to the digital economy. More than 60% of buying decisions are made at the POS (Point of Sale/Point of Purchase). Digital signage is significantly influential in decision-making process, informing customers of in-store specials and promotions providing a opportunity to up-sell higher-end products. Cleverly educate customers, sway their buying behaviours and encourage purchase add-ons.

 The possibilities are endless, and the potential benefits of digital signage outweigh archaic methods.

  • Grab attention.
  • Increase in-store foot traffic.
  • Provide in-store entertainment.
  • Tailor appealing digital content to the right audience.
  • Increase brand awareness.

Impressive digital displays, kiosks, video walls and digital screens are built for purpose and designed to withstand the test of time and exposure to harsh weather conditions. Initial set up is seamless and requires low maintenance.

Get that distinctive competitive edge by implementing bespoke digital signage solutions from Ethniks Systems, offering end-to-end digital signage, with an impressive list of innovative solutions.

 We cover all sectors:

  • Retail
  • Mobile
  • Fast-Food/QSR (quick-service restaurants)
  • Banking & Finance
  • Corporate Workplaces
  • Transport & Automotive
  • Factories, Mining & Plants
  • Healthcare & Pharmacies
  • Higher Learning & Education
  • Government Agencies & Bureaus

 Visit our exciting website: and contact us for a tailor-made digital solution.


  1.  Statista. 2021. “Video advertising and marketing worldwide – statistics & facts.” Statista.
  2.  “The Power of Video for Your Company: The Statistics.” 2019. Digital Cloud.
  3.  Anderson, Celia. 2015. “10 key stats accelerating digital signage adoption.” Digital Signage Today.

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